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Bergen Shoe Haus Interview with Evergreen High School Students


Bergen Shoe Haus

by
Stephanie Dufford and Andrew Rupp--February 13, 2002

Bergen Shoe Haus

1193 Bergen Parkway, Evergreen, Colorado, 80439;

303-674-6088
Diana Weber, Manager
shoehausf@c.s.com

Bergen Shoe Haus has definitely found a niche in Evergreen as the sole shoe store in the community. The spacious, homey atmosphere of the store is accented with a love-seat, coffee table at the center, mirrors, and friendly greeting. Diana Weber has been managing this local retail shoe store for four of the five years it has been operating. Along with a few accessories like hats, belts, and purses, Bergen Shoe Haus sells a wide variety of top quality shoes. A few of the shoe companies featured include Merrell, Ecco, Dansko, Ariat, Born, Josef Seibel, H.S. Trask, Haflinger, and Naot. The store's motto is "comfortable casual shoes with a sense of style," and it provides just that.

The location of Bergen Shoe Haus was recommended to the owner because of the steady flow of traffic through Bergen Park. Situated in the complex next to King Soopers, Bergen Shoe Haus receives its fair share of business. According to Ms. Weber, the location "was a suggestion from Bleachers, and since we didn't have any competition, we chose this spot and here we are."

Diana Weber has an "extensive retail background," and had previously worked retail in Evergreen just across the street. She is an excellent source to speak for the business because she is at the store nearly every day of the week. She believes that besides the constant advertising for Bergen Shoe Haus

in the local newspapers and magazines, word of mouth is the best way the store attracts new business. Since Evergreen is a pretty tight-knit community, "seeing a shoe on another customer provokes the question, 'where did you get those shoes?'" Although Bergen Shoe Haus only recently started to use the Internet for promoting business, "we decided that for 2002 our goal was to create more Internet presence." Diana commented that the business benefits the community because the store acts as a "social place where people come to sit and chat."

Bergen Shoe Haus doesn't seem to be going anywhere soon, and Diana agrees. In the four years she has worked there, "we have had an exquisite return rate of customers." Just for the reader's information, Diana has provided answers to her three most frequently asked questions: She is able to special order widths in shoes if they are not directly available at her store. She does not carry Dock Martin shoes, and they do carry children's shoes.

 

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